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Benefits Of Video Marketing
If you are not sure of utilizing video marketing for your business, then you might want to reconsider that thought of yours. Apart from the fact that videos can help in boosting your presence online, it is also capable of improving your search engine rankings, which can then result to more traffic to your page. In the points listed below, you are going to see the many different benefits of using this kind of marketing.
Number 1. Reach wider audience – every day, there are billions of people who visit YouTube and watching hundreds of hours of YouTube videos. A website that has a video on it actually has 50x more chances of being featured on first page of search engines.
Number 2. Improves email marketing – many of the marketers online have seen a significant increase in email open rates when sending out emails with the keyword “video” in its subject line. In the email, you can also embed videos without having to click it.
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Number 3. Boosts landing pages – a short video clip is more than enough to grab the attention and interests of your viewers to learn more about your brand or business. And because they want to get more info from you, they will opt in to your list.
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Number 4. They’re easy to produce – by the time you decide to start on video marketing, it doesn’t necessarily need lots of hi-tech kits. Many computers these days are capable of creating videos as part of their standard feature. In reality, you can also make use of your smart phone to make a video and directly upload it to YouTube. And if you don’t want to be seen on camera, however, you can simply do a slide presentation.
Number 5. Videos help in building a relationship with your market – through video marketing, it can help in showing the human side of your business and that you’re a real person. You have to take advantage of videos to be able to connect with your viewers and customers and use it to build a relationship with them. People also find that by watching videos, it boosts their confidence when it comes to buying a product online.
Number 6. Make complicated issues easier to follow – instead of asking customers to read through lengthy tutorial or instruction guide, your videos can demonstrate things in an easier way. Video can also serve a how-to guide to your viewers in telling a story. Usually, people don’t notice that they’re being sold to when watching videos.
So, if you’re still in doubt of utilizing video marketing for your marketing efforts, better think of it again.